This thread is intended to explore how the DAO can support content creators, advocates, and future ambassadors in a way that is both accessible and clearly beneficial to the community. For brevity, I will be categorising content creation and dissemination, online advocacy, marketing and promotion as Social Media Activity (SMA).
DAO funding mechanisms work well for developer proposals, where milestones and deliverables provide a clear basis for evaluation. SMA, barring a few exceptions,[1] does not map as cleanly onto this model. It is often ongoing rather than finite, difficult to evaluate effectiveness of output through online engagement metrics alone, and varies significantly depending on the individual involved. Additionally, engagement metrics can be artificially inflated.
Because of this, SMA in isolation is hard for a DAO to assess and support over time. I have a few suggested approaches concerning this.
1. Combine SMA with community growth (anchored outcomes model)
Where possible, SMA proposals benefit from being paired with an additional element: real world community-building activity with observable outcomes beyond online engagement. This can include outreach and business development, meetups and presentations, or addressing concrete problems within a particular area of the ecosystem. The advantages are that it maximises value for the community, makes impact easier to assess and provides a clearer basis for ongoing support.
2. Adjust monitoring pertaining to SMA grants and consider impact analysis models
For purely SMA proposals we could consider tighter monitoring of output, on a monthly basis instead of milestones. We can also consider an assigned role (e.g. steward) to assess and manage activity more closely. Based on my research there are models available that look to evaluate downstream benefits and impact, however I haven’t found anything convincing yet. Without clearly defined outcomes or CTAs much of the impact assessment here is subjective and circumstantial, which brings us back to the original problem.
Ultimately, content creators and advocates play an essential role in community activity and should have a viable path to DAO support. And the DAO should devise clear guidelines or expectations for output that ensure accountability, sustainability, and best value for the community.
本帖旨在探讨 DAO 如何以一种既易于参与、又能清晰地为社区带来价值的方式，来支持内容创作者、倡导者以及未来的大使。为便于讨论，本文将内容创作与传播、线上倡导、市场营销与推广统一归类为 社交媒体活动（Social Media Activity，简称 SMA）。
DAO 的资金机制在支持开发者提案方面运作良好，因为里程碑和可交付成果为评估提供了清晰的依据。然而，除少数例外情况之外，[2] SMA 并不能很好地映射到这一模型中。其原因在于：SMA 通常是持续性的而非一次性完成的，仅凭线上参与度指标难以评估其实际效果，并且其质量和影响高度依赖具体个人。此外，参与度指标本身也可能被人为放大。
正因如此，单独存在的 SMA 对 DAO 来说，很难在长期内进行评估和支持。针对这一问题，我提出以下几种可能的思路。
1. 将 SMA 与社区增长相结合（锚定结果模型）
在条件允许的情况下，SMA 提案如果能搭配一个额外要素，往往会更具价值：即包含可观察成果的线下或现实世界的社区建设活动，其影响不只体现在线上互动数据上。这类活动可以包括外联与商务拓展、线下聚会与演讲，或解决生态中某一特定领域的具体问题。其优势在于：能够最大化社区价值，使影响更容易评估，并为持续支持提供更清晰的依据。
2. 调整针对 SMA 资助的监督方式，并考虑引入影响分析模型
对于纯 SMA 类提案，可以考虑对产出进行更严格、更高频率的监督，例如按月评估，而不是依赖里程碑。同时，也可以设置一个指定角色（如协调人或 steward），对相关活动进行更紧密的评估与管理。根据我的调研，确实存在一些试图评估下游收益和影响的模型，但目前尚未发现足够令人信服的方案。在缺乏明确成果或行动号召（CTA）的情况下，影响评估在很大程度上仍然是主观且情境化的，这最终又回到了最初的问题。
归根结底，内容创作者和倡导者在社区活动中扮演着不可或缺的角色，他们应当拥有一条可行的路径来获得 DAO 的支持。同时，DAO 也应制定清晰的指导原则或产出预期，以确保问责性、可持续性，并为社区带来最大的整体价值。